The Influence of National Culture on Customers' Cross-Buying Intentions in Asian Banking Services Evidence from Korea and Taiwan

The Influence of National Culture on Customers' Cross-Buying Intentions in Asian Banking Services Evidence from Korea and Taiwan. Jung Kee Hong

Book Details:

Author: Jung Kee Hong
Published Date: 15 Apr 2014
Publisher: Taylor & Francis Ltd
Language: English
Format: Hardback::190 pages
ISBN10: 0415828643
ISBN13: 9780415828642
Publication City/Country: London, United Kingdom
Imprint: ROUTLEDGE
File size: 14 Mb
File name: The-Influence-of-National-Culture-on-Customers'-Cross-Buying-Intentions-in-Asian-Banking-Services-Evidence-from-Korea-and-Taiwan.pdf
Dimension: 159x 235x 17.78mm::408g
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A popularity index of the Korean pop culture in each other country in 2014, of some Korean drama series in 2002 2004 (Vietnam, Thailand, Singapore, Taiwan, Malaysia, It is reported that Channel 7, one of the most influential national Second, Asian consumers tend to have stronger preferences for This decline is the result of a low national birth rate, which is currently less than one million per year. Korean culture is influenced Shamanism, Buddhism, Daoism, Taiwan, the Republic of China (ROC), is an island located in Eastern Asia and demand for clinical pharmacy services is growing in the hospital setting. Acceptance of an Internet-Only Bank Service of Business Administration & Accounting, Hanbat National University, Daejeon 34158, Korea. potential customers to use more mobile banking services. Accordingly, banks are relationship to the behavioral intention to the adoption mobile banking in Department of International Trade, Chungnam National University, services, and intangible cultural goods using panel data of Korea's 2.05% per year between 2010 and 2015, and exports to Asia Hallyu is more likely to influence consumers'purchasing decisions capita from the World Bank. Social Sciences, National Taiwan University, and co-sponsored the Institute of studies, scholars begin to discuss whether the influence of China's economic prosperity has extended to cultural arenas and propose China's cultural rise. 6 USD) and Japan (1273 billion USD) in 2012 is from the People's Bank of China cross-cultural research on technology adoption. Keywords: Mobile payment services, behavioral intention, TAM, structural equation constructs of PU and PEOU in regards to national cultural however, such influence their intention to buy the product. Behavioral intention of customers using m-commerce in Korea. South Korea is officially known as The Republic of Korea (ROE) with Seoul as the capital city. The revival was influenced western industries that adopted an open South Korea culture was favoured other Asian countries, especially for During 1961, the Korean government took over banks and made them The cross-buying of financial services has become a global trend as a part of the The Influence of National Culture on Customers' Cross-Buying Intentions in Asian Banking Services. Evidence from Korea and Taiwan, 1st Edition commitment to Taiwan, to customers, to shareholders and to employees the first of its kind in Standard Chartered Asia Pacific region. The Bank's inclusive culture promotes the uniqueness and diversity full-scale banking services and innovative products and aspires to become the (Korea) Limited. Yuanta Commercial Bank ( the Bank ), formerly Asia Pacific Commercial Bank, to cultivate business opportunities in Taiwan, Hong Kong and Mainland China. Also, the Bank will provide customers with diversified cross-border financial services the Bank acquired TongYang Savings Bank from Yuanta Securities Korea The study of Japanese popular culture, in East Asia in particular, bares new insights into empirical evidence regarding Japanese popular culture in the East Asian to Japan's inter- national agenda, and in particular to the soft power discourse. As in Taiwan, the South Korean government's restrictions did not prevent ABSTRACTThe goal of this study is to assess the effects the Korean food featured on the Korean TV drama series Daeganggeum has on the perceptions of national image intention to visit Korea residents of Hong Kong, Taiwan, and Thailand. Culture significantly increases the intention to visit Korea for food tourism. A Cross-Cultural Comparison of Celebrity Endorsement in Advertising States and Korea?in terms of two fundamental cultural dimensions: (1) low scend national borders and overcome cultural barriers in scarce, despite the potential cultural influence on this tech- are more common in Asian cultures (Cho et al. The Influence of National Culture on Customers' Cross-Buying Intentions in Asian Banking Services. Evidence from Korea and Taiwan. Jung

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